as sustainable
as possible





As a laboratory devoted to the research on product, asap invites people to reflect on its own attitude of criticism to consumption in the questionable range of luxury goods. Asap questions itself on the meaning of expressions such as “ethical” consumption and "sustainable" consumption, on what choices could rise from an evolved and conscious individual, inevitably committed to consumption but nevertheless concerned about a proportional waste reduction.
For those who are against the irrationality, of a forced replacement of “seasonal” goods.....

All our products are made in Italy in order to safeguard the heritage of the craftsmanship and to assure the shortest supply chain. All laboratories who work for asap ensure compliance with international laws on workers' rights.